Top 5 Film & Television Apps on iOS in the Middle East - Q1 2022

In the first quarter of 2022, the Middle East saw significant engagement with film and television apps on the iOS platform. Here, we'll delve into the performance of the top 5 apps: Shahid - ﺷﺎﻫﺪ, Netflix, OSN+, STARZ ON, and Amazon Prime Video.

Shahid - ﺷﺎﻫﺪ from MBC Group saw impressive revenue figures throughout Q1 2022, peaking at roughly $860K in the final week of March. Weekly downloads also trended upwards, culminating in approximately 77.5K in the last week of the quarter. Active users displayed a similar upward trajectory, reaching around 426K by the end of March.

Netflix experienced fluctuating revenue, with a high of about $148K in the last week of February. Downloads ranged between 34K and 57K weekly, with active users peaking at around 1.56M in early January before gradually declining to 1.27M by the end of March.

OSN+ from Anghami saw a consistent revenue stream, reaching a high of approximately $116K in the last week of February. Downloads showed a downward trend, starting at around 26K in early January and dropping to just over 10K by the end of March. Active users also saw a decline, from around 151K in early January to about 107K by the end of the quarter.

STARZ ON by Playco Entertainment FZ LLC had varied revenue, peaking at about $75K in the last week of February. Downloads were highest in early January at around 25K, before settling at approximately 11K by the end of March. Active users peaked at around 101K in early January and ended the quarter at roughly 82K.

Amazon Prime Video saw stable revenue figures, with a peak of around $35K in the last week of February. Downloads ranged from around 4.9K to 9.1K weekly. Active users remained relatively steady, starting at approximately 63.5K in late December and ending at around 55K by the end of March.

These insights, provided by Sensor Tower, highlight the dynamic performance of leading film and television apps in the Middle East on the iOS platform during Q1 2022. For more detailed analytics and insights, be sure to visit Sensor Tower.